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People often ask what a good ecommerce website must have. All want their website to be popular and successful, but may not have the right layout to be on the top of the pyramid. Here’s a quick insight to get an ecommerce working exactly the way you wish it would.
We’ll start from the components an ideal ecommerce website should have. First and foremost thing is to let the user know what page, category, or directory is he viewing. The Breadcrumbs, as they are popularly known, have to be placed right at the top of the page that show where the user is exactly. The ideal format should be “Home > [Product Category] > [Product Sub-category] > [Product Title]”, but of course you can have your unique idea and design put up as the Breadcrumbs. The bottomline here is to give the user an idea where he is, and trace him a path to trackback to a more general category.
Next come the images. Generous use of images is recommended. Images are the easiest tools to grab the attention of the user. The images must be strategically placed, and should be sharp, clear, and relevant. Additional images that provide alternate views and pictures of the item in question should be put up to give the user an idea about how the item looks from different angles and in various colors. The central image should be of the item and has to be the largest of them all.
Images will not do enough to make the user buy your product. You have to sell your product, so write the sweetest parts of the item being sold on the webpage. Here product description with specifications is necessary. Some ecommerce websites go further and write down opinions and user reviews of the product; but again, it is all up to you as to how your ecommerce should have and look like.
Now for the more intricate details of the ecommerce webpage. Today people like to share things around the Internet that they like and think would be beneficial for others as well. Moral of the story – put up sharing links right away! The sharing links may include emailing the link to friends and family, or a link to social networking and bookmarking websites. The product title should be clearly visible, and should be coherent to the product. The price of the product has to be mentioned clearly (nowadays people give an onsite currency convertor to bring in transparency and clients from across the globe as well).
Now you have convinced the user to buy the product item. What next? Place an insight to your inventory wherein you let the user know if the item is still in stock, or coming soon, or limited edition, and so on. The customer (remember he’s not a user anymore, he’s convinced and is ready to buy your product now!) will now select his options as in the color, size etc. The selection may have multiple selection options, but keep it clean. Allow the shopper to add multiple items (in quantity), default option being “1”. The “Add to cart” button is where people do come up with really interesting innovations, but the basic idea is to keep the query button easy to see and draws attention.
At the end of all allow the customer to rate the product, and leave some space for his feedback/opinions/reviews. Lastly, you can display some related products and items to the current product being bought that the shopper may like to add to his online shopping cart.
You may use this information as a framework for your ecommerce website development and include additional information and accessories to the webpage. But remember, be clear, be coherent, and give the user an experience that he would keep coming back for more, and likely recommend your ecommerce website to others.
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